Product Explainer
Video Script.

From product to picture.

A explainer only works if the story is right before the camera is on. The script maps your product into a narrative arc, and the brief gives your editor everything they need to execute.

• 1 full script — 60–90 second structure: hook, problem, product reveal, proof, CTA.
• Scene-by-scene board — visual notes per scene: on-screen text, graphics, footage references.
• Voiceover text — narration written for natural delivery, with pacing marks.
• Creative brief — tone, references, color, music direction and thumbnail/title options.
• Launch context — where the video fits in your launch: landing page, X, paid, community.

Portfolio models.

Representative script formats delivered for ecosystem products. The thumbnail shows the scene table structure: scene, voiceover, visuals and duration.

Scripts that got recorded.

Written by someone who also edits the cut — not a script that dies in a doc. Two real, published videos below.

How the script is built.

flowchart LR
    A["01 · Product brief
product, audience, context"] --> B["02 · Story first
arc structured before writing"] --> C["03 · You record
script + brief in 3 days"]